MMC Software Canada Corp. and its Aislinn Education and Safety Foundation has been invited to establish RADD Canada. In doing so it is our sincere hope that we can bring together an exceptional Team of Community Members who can join us on an extrodinary journey to make a difference in the lives of others.
RADD, 'The Entertainment Industry's Voice for Road Safety', is an internationally recognized non-profit organization that empowers celebrities and media partners to create positive attitudes about road safety.
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RADD International continues to develop a full range of cause-related programs in support of making our communities safer.
RADD is a proud cause-marketing partner with MMC Software International Corporation and the Aislinn Foundation in an alliance to develop the RADD/MSRH Reward Card as a tool to foster behavioral change by using incentives and subsidized rides home to reward the activation of responsible behavior on and off the road. RADD is an internationally recognized (501 c3) non-profit organization that empowers celebrities, media partners and socially conscious supporters to create positive attitudes about road safety. RADD, known globally for its celebrity-driven media campaign, "Friends Don’t Let Friends Drive Drunk", is a proud two-time recipient of the U.S. Department of Transportation’s prestigious Public Service Award.
RADD is honored to forge a global alliance with MMC and the Aislinn Foundation. MSRH’s activation of responsible behavior -- providing all with a safe ride home – packaged with powerful DataShapers software applications, delivers to RADD, all the tools we’ll need to build out the RADD/MSRH Rewards Program for delivery throughout North America and the world.
Erin Meluso, RADD President
Contact us today at the Aislinn Foundation to know more about how your non-profit or institution can benefit from participating in the My Safe Ride Home® program.
