The taxi company industry continues to expand and in doing so faces ongoing regulatory hurdles and restricted capacity at peak times. MY SAFE RIDE HOME® program is looking to offer the taxi industry a niche product that will value-add their average fares, guarantee the cab drivers a modest tip for each fare, and improve their overall social imaging with their customers. For MMC and the Aislinn Foundation, it will assure that the success of the program implementation will reduce the ratio of risk-related situations and preventable injuries that are taking place on a daily basis in Canada.
Note: The Insurance Bureau of Canada and the Smart Risk Foundation has determined that a preventable injury occurs every 30 seconds – 24/7. The MY SAFE RIDE HOME® program can impact this statistic in a major way, over time.
The MY SAFE RIDE HOME® program is unique and has several strengths over any other product in the market today. They include:
- Our ability to work with all non-profit groups who are in need of sponsors;
- The socially responsible nature of our product and how it interacts with all stakeholders.
- Priority queuing to the MSRH cardholder.
- The margins associated with the program are shared with all stakeholders.
- The support the software offers the MY SAFE RIDE HOME® customer, account holder, and institutional account, and;
- The ability to track all related data associated with the product.
- Cross-Marketing opportunities for value-added integration with service based models will be explored. I.e. Ryan Vending Ltd./SPARK/Brewery Industry/Parking
In addition to these strengths, the MY SAFE RIDE HOME® product is able to attract sponsorship at several different levels, all of which can generate additional income to the Foundation. Importantly as well, we have the ability to value-add MY SAFE RIDE HOME® program with other complementary offerings, each in turn generating more interest in the product (i.e. MY SAFE RIDE HOME® being integrated as a Transit Pass, Student ID card, recognized purchasing card to raise 'Student Scholarship Funds', etc.).
Advantages
Few programs are able to address the needs of both the cab industry and its customers with respect to adding value to the cab industry’s typical offering for risk-intervention. The MY SAFE RIDE HOME® card does this very effectively. The product will generate a slightly higher return on investment to the cab industry while offering a benefit to the cardholder and cab driver alike. See business process flow outlined below (click for detail).
Future generations of product development will offer additional integration capabilities, complete with a social message not available by others. Our current interest with Ryan Vending Ltd. of Victoria, and their goal of offering "Socially Responsible Vending" via healthy food vending machines is one such example. Our MY SAFE RIDE HOME® cards will serve the role as a 'Cash' card, to be used like that of a debit or credit card with healthy food choices being assured. This service has the potential to reach an audience of millions of direct customers worldwide and millions more who represent niche markets. The Aislinn Education & Safety Foundation, working in partnership with Ryan Vending Ltd., will be looking to generate keen sponsorship interest that will provide additional income streams to our Strategic Non-Profit Partners.
Contact us today at the Aislinn Foundation to know more about how your non-profit or institution can benefit from participating in the My Safe Ride Home® program.
